Aspiring author Eddie Morra is suffering from chronic writer's block, but his life changes instantly when an old friend introduces him to NZT, a revolutionary new pharmaceutical that allows him to tap his full potential. With every synapse crackling, Eddie can recall everything he has ever read, seen or heard, learn any language in a day, comprehend complex equations and beguile anyone he meets - as long as he keeps taking the untested drug. Soon Eddie takes Wall Street by storm, parlaying a small stake into millions. His accomplishments catch the eye of mega-mogul Carl Van Loon, who invites him to help broker the largest merger in corporate history. But they also bring Eddie to the attention of people willing to do anything to get their hands on his stash of NZT. With his life in jeopardy and the drug's brutal side effects taking their toll, Eddie dodges mysterious stalkers, a vicious gangster and an intense police investigation as he attempts to hang on to his dwindling supply long enough to outwit his enemies.

Limitless reminded me of that person you know that tries really hard to make you like them. They come on overly strong and do everything right as they try and convince you that you should like them. But somewhere down in your gut you are just not sure if you should like them or why you should like them. That is what I felt while watching Limitless like the filmmakers were screaming you should like us, you should really like us, why don’t you like us. For the most part Limitless was a good movie and it was entertaining it just left you with that sour taste in your mouth from them trying so hard to make you like them.

I was intrigued by the story and the plot of the film as it does have a very unique and interesting idea for a story for the film. What if you could unlock all your potential and use all of your mind what would you do and how much could you achieve and what temptations would you be plagued by. It’s when the story tries to get a little trippy and conspiracy theory that it loses a little of it’s luster. This is when the film spirals into the realm of we are cool and we are going to do all these cool things that you will never see coming. Cool films don’t have to constantly remind you that they are cool or set their tone to make sure you get the point they just are. The story is good it just tries a little to hard at times to wow you or amaze you and falls flat at times.

Limitless also finds a road block in how to wrap up the story after it takes so many strange turns to try and wow you. It gets lost in its own jumble of storylines it creates and the best it can muster is a kind of tongue and cheek ending that is almost like a wink to the audience. Almost like one last jab at saying hey we told you we were cool and that you would like us. It left me unsatisfied though as it was just to clean and almost a cop out on how to end the film. It was just another moment where instead of trying to hard now they just threw their hands in the air and said well you like us already so we can end this however we want.

Bradley Cooper to me is an underrated actor and he actually does a fine job in the film. You can see him as the scruffy genius waiting to be unlocked as well as the smooth and suave businessman he becomes to be. Robert DeNiro on the other hand almost feels like another cop out in casting as he plays the same overbearing character he has begun to play way too frequently of late. I would have preferred a lesser know actor who could have come off with more menace and added a little spice to the film. Overall Limitless is an ok movie that is entertaining, it is worth a rental for sure just not sure if it is a must see in the theatres.

Grade: C+